Conversions you can reconcile
Every primary outcome is checked against the business event, value, source, freshness and attribution method it claims to represent.
Specialist Google Ads agency
Google Ads, accounted for.
Autonomous Google Ads operations for service businesses: verified measurement, governed AI and profit-grade reporting—without recurring meetings.
- Client-owned accounts
- Google billed directly
- No recurring meetings
The commercial ledger01 / SpendWhere did the budget go?
02 / DemandWhat did search produce?
03 / QualityWhich enquiries mattered?
04 / ActionWhat happens next?
A governed operating system from first click to verified contribution.
Ownership
Your ad and analytics accounts remain yours.
Control
Every agent action stays inside written limits.
Clarity
Every result carries source, freshness and confidence.
The missing account
Google can report the auction. Your business must account for the outcome.
Every rand, result and agent decision enters one auditable ledger.
What changes
Paid search becomes an operating system.
Not a stream of unexplained tweaks. A controlled loop that verifies measurement, governs changes and compounds evidence.
Automation with boundaries
Agents work inside written limits for spend, claims, targeting and risk. Every material change has evidence and a rollback path.
Experiments that become knowledge
Search, creative and landing-page tests enter a decision ledger so the account learns instead of merely changing.
Built for fit
For service businesses ready to turn demand into revenue.
The model works best when a new customer is valuable, the team can respond quickly and the business is ready to learn from enquiry outcomes.
- An established service with clear commercial demand
- A minimum Google Ads budget of R15,000 per month
- Capacity to handle additional qualified enquiries
- A team that can respond to leads promptly
- Willingness to share lead-quality and sales feedback
The managed service
One disciplined system, end to end.
Google Ads management is the core. Measurement integrity, policy controls, creative throughput and an action ledger make it autonomous without becoming reckless.
Measurement contract
One primary commercial outcome, verified tracking, customer-value logic and a confidence score before media is allowed to scale.
Controlled campaign system
Intent research, account architecture, ads, assets, negatives, budgets and an independently checked launch manifest.
Autonomous operating loop
Agents watch pacing, queries, policy, tracking, landing pages and experiments continuously—inside pre-authorised limits.
The Decision Ledger
A weekly record of what changed, why it changed, what happened, what was reversed and what decision comes next.
Published pricing
Fees that stay separate from media spend.
You pay Google directly for advertising. You pay The Search Ledger for setup, management, measurement and reporting.
R15k–R30k monthly ad spend
Search Essential
R6,500 / month
+ R8,500 activation
A focused search programme for an established service business beginning with one clear market or offer.
- One conversion path
- Verified conversion foundation
- Weekly Decision Ledger
- One active experiment
R30k–R75k monthly ad spend
Search Growth
R9,500 / month
+ R12,000 activation
For businesses expanding across services, locations or demand segments with a stronger testing cadence.
- Everything in Essential
- Revenue-quality feedback loop
- Two active experiments
- Automated anomaly monitoring
R75k–R150k monthly ad spend
Search Scale
R14,500 / month
+ R18,000 activation
For larger search programmes that need closer pacing, broader coverage and more frequent decision-making.
- Everything in Growth
- Advanced budget governance
- Three active experiments
- Custom ledger reporting
Start with clarity
The Ledger Audit
R3,500
A focused review of structure, tracking, economics and immediate risks. Credited against activation when you start management within 30 days.
Start with the free readiness checkAll prices are quoted in South African rand and exclude advertising spend. Tax treatment will be shown on the formal proposal and invoice as applicable. Businesses spending above R150,000 per month receive a custom scope.
Founding client offer
Help us set the standard.
The first three qualified clients receive a reduced 90-day rate in exchange for active outcome feedback and permission to request a case study if the work is successful.
R5,500 / month+ R5,500 activation · first 90 days
- Minimum R15,000 monthly Google Ads budget
- Connected lead-outcome feedback
- Initial 90-day operating cycle
- Permission to request a rigorous case study
How it works
From eligibility to operating loop—without calls.
Every stage has a state, an owner, an evidence gate and a next action. The portal becomes the source of truth.
Score and scope
The readiness index checks economics, demand, measurement and capacity, then recommends a fixed service path instantly.
Connect and verify
You keep ownership while granting revocable access. Campaigns cannot launch until the measurement contract passes.
Approve the constitution
You confirm claims, geography, budget envelope, conversion goal and the exact changes agents may make automatically.
Launch and account
A controlled launch enters continuous monitoring, weekly decisions, experiments and a reconciled monthly ledger.
Governed autonomy
Fast enough to act. Controlled enough to trust.
Agents prepare and monitor the work. A deterministic policy layer decides what is permitted. A narrow executor applies only signed, reversible changes.
Written operating limits
Budget, claims, targeting and autonomy levels are agreed before an agent can act.
Evidence before action
Every recommendation connects to account data, a stated hypothesis and a measurable decision window.
Independent quality gate
The agent that builds a change cannot be the agent that approves it.
Rollback by design
Material changes record the previous state, verification check and reversal instruction.
Launch commitment
14business days to launch
A process guarantee with a real consequence.
Once payment, account access, required assets and approvals are complete, the launch clock begins. If we miss it solely for reasons within our control, the activation fee is refunded.
The commitment covers campaign readiness and launch. It does not guarantee impressions, clicks, enquiries, sales, revenue or return on ad spend. Client, platform, policy, website or third-party delays pause the clock.
Straight answers
Before you put spend behind search.
Do you guarantee leads, revenue or ROAS?
No. Search demand, competition, auction costs, your offer, website, sales response and external market conditions all affect outcomes. We commit to disciplined work, clear measurement and documented decisions—not a result we cannot control.
Who owns the Google Ads account?
You do. We work through appropriate manager access. The same principle applies to analytics and tag-management properties wherever practical.
Does your fee include Google ad spend?
No. Google bills your business directly for media spend. Our activation and management fees are separate, so the commercial picture stays clear.
Why begin with 90 days?
The first 90 days provide enough time to establish a measurement baseline, launch or restructure campaigns, observe search behaviour and act on lead-quality feedback. After the initial term, management continues month to month with 30 days’ written notice unless the proposal states otherwise.
Can you work outside South Africa?
Yes. South Africa is the first launch market, but the service is designed for established service businesses globally. Scope, currency, tax and meeting cadence are confirmed in the proposal.
Do we need meetings?
No recurring meetings. Qualification, scope, access, approvals, reporting, support and cancellation are designed to happen asynchronously. Only exceptional legal, security or identity issues require direct human handling.
What do you need from our team?
Timely account access, accurate offer information, fast lead handling and a structured feed showing which enquiries become qualified opportunities, customers, refunds or cancellations.
Are you affiliated with Google?
No. The Search Ledger is an independent agency and is not endorsed by or affiliated with Google. Google Ads is a trademark of Google LLC.
Open the ledger
Make paid search explain itself.
Take the five-minute readiness check and get an immediate service path. No contact gate. No sales call.